Tips for Effective E-mail Marketing

E-mail can be an effective component of your marketing campaign, however you can't rely on it in and of itself.

There are many factors to consider when using e-mail marketing:
-Only use opt-in addresses.
-Include your address and an opt-out option.
-Hide the other recipients' addresses and don't send to more than 49 addresses at once to avoid spam blocking software.
-Don't abuse the list and send e-mails too often.

For more helpful tips, read the full article from The Courier News here.

Double Your ROI with Direct Mail

According to Ralph Coker, a small business counselor with SCORE, direct mail has many advantages over e-mail marketing.

The cost of direct mail averages about $1 per piece but yields a return of approximately $11.69 according to DMA statistics.
Whereas non-direct mail has a return of approximately $5.24.

Companies that have eliminated direct mail have experienced negative feedback from customers and 25% drop in orders.

Some other interesting findings:
85% of women aged 25-44 read the direct mail they receive
72% of all adults reply to "buy one get one free" offers
63% reply to other discount offers

For more information, read the article here .

Social Networking vs. Direct Mail

Much has been written lately about social networking, and despite its growing popularity, direct mail remains an effective means to reaching your target audience.

In a recent survey conducted by Blue Point Venture Marketing over 50% of respondents said direct mail was still an effective tool for branding and awareness. Only 19% felt social networking was important to their marketing.

As has always been true, seasoned marketers do not rely on just one marketing component. A productive campaign involves a combination of various elements.

For more information read the artice here .

Marketing During Tough Times

When times are tough you may be inclined to cut back on your marketing.

However, according to Business West, the smart marketers continue to send their message. This is the time to differentiate yourself from the competition.

New marketing methods such as social networking can allow you to maintain your presence while keeping your costs down.

This is the time to re-evaluate your marketing campaigns and again focus on your target market.

For more tips read the article here .

Marketing Trends for 2010

Balihoo, a marketing technology and service provider, has made predictions regarding marketing trends for the new year.

With increasing difficulty in reaching prospects online, Balihoo predicts an increase in direct mail. The ability to effectively target, track and personalize direct mail, should contribute to this growth.

For more trends see the article .

To your success in the coming year.

Direct Mail Most Effective

According to a recent study by Exact Target, direct mail has been found to be the most effective marketing tool for influencing buying decisions. Direct mail beats out television, email and telemarketing. The study finds direct mail to be 18% more effective than email. Direct mail has proven effective in reaching consumers of all ages.

You can read the entire article at Printweek.

Issues and Benefits of Standard vs First Class Mail

National Mortgage Professional Magazine has a very informative article that applies to all direct mail marketers. Not only do they discuss the benefits of standard vs. first class mail, they also tell how to estimate delivery, track results and plan staffing for mail drops.

Read the whole article here and increase your knowledge and results.