Friday, June 10, 2011

Direct Mail on the Rise

According to a report by the Winterberry Group LLC, direct mail spending rose 3.1% last year and is projected to grow 5.8% this current year.

As the economy improves, advertisers are increasing their direct mail budgets.

There appears to be a shift in focus from online advertising back to direct mail. With the abundance of e-mails flooding a persons in box, prospects are apt to simply clean out their message center and delete these messages without giving them any consideration.

For more information, read the complete article from Northwestern University's Medill School here.