Thursday, November 20, 2008

Marketing to Women 18-34

A recent study found most women 18-34 years old do not wish to be marketed by phone or text. Their preference is direct mail, with over 70% buying through a direct mail solicitation.

Read the full report at
Marketing Profs

Monday, August 4, 2008

Direct Mail Goes Green

According to The New York Times, because of the high return on investment marketers get from their direct mail campaigns, direct marketing won't be going away anytime soon. Instead, more marketers are going green, attempting to be more environmentally friendly with their campaigns.

In addition to using common sense solutions, like using a clean list to avoid sending duplicates, they offer other tips such as using water based ink and recycled materials as well as encouraging recipients to recycle their mail.

Another fact they cite is that every dollar spent on direct mail results in twelve dollars in sales.

For the complete article see:
The New York Times.

Thursday, May 29, 2008 now offers Direct Mail Assistance

The US Postal Service is now offering assistance for small business owners with regards to direct mail marketing. Now you can learn all about direct mail marketing and how to plan a campaign.

For more information, visit the


Friday, April 25, 2008

Direct Mail in an Electronic Age

Even in today's high tech environment, direct mail continues to be an effective way to market.

While many like the convenience of e-mail marketing, the results have not been encouraging. E-mail marketing is expensive and unreliable since many messages do not get past spam filters or they are identified by the reader as spam and simply ignored.

Direct mail is physical, it's impact is longer lasting and thus has a greater chance of generating interest. Do not abandon the successful marketing campaigns you have used in the past. Direct mail is also a very effective way to promote your presence on the web.

Read the whole article at


Monday, February 11, 2008

Direct Mail Tips for Marketing on a Budget

Fortune Small Business recommends direct mail for a cost effective marketing campaign for a company on a budget.

For best results be sure to:
- Personalize the mailpiece
- Provide data to back up your claims
- Include testimonials
- Use risk reversal
- Early action discount
- Test mail before a larger rollout

To read the complete article check out :

Fortune Small Business at CNN Money

Monday, February 4, 2008

Add Direct Mail to Your Mix for Maximum Results

To get the maximum response from your marketing campaign, combine traditional direct mail to new marketing channels.

According to the DMA, 39% of respondents believe combining new marketing methods with direct mail is very effective, compared with only 34% who preferred the combination of e-mail with telemarketing.

For the complete article check out

Experian QAS.

Thursday, January 31, 2008

Interesting Statistic

According to a recent survey by International Communication Research, 73% of people prefer to receive marketing information by direct mail whereas only 18% prefer e-mail.

The key to a successful direct mail campaign is a quality, targeted list.

For more information see

Experian QAS

Wednesday, January 16, 2008

Growth In Direct Mail Expected to Continue

Direct mail was utilized more last year and is expected to continue to grow as marketers see the benefits of using this approach with the availability of more high quality data.

Many companies are increasing their direct marketing at the expense of online advertising.

Read the complete article at
Experian QAS