Tuesday, December 4, 2012

Direct Mail...Still Effective

Direct mail is not dead.  In fact, it is still a cost effective method for marketers.  While many are eschewing direct mail for the convenience and accessibility of online marketing, successful marketers know that there are many advantages to direct mail that give it an advantage over online marketing.

Click here to read the article by Elaine Love that outlines some of the basics such as how selecting the right list and crafting an effective letter can work for you.

Thursday, September 13, 2012

Helpful Tips for Marketing Your Practice

Normally our focus in on marketing professional development conferences and seminars.

However, today we shift our focus to the professional marketing their practice.

In this article Dr. Susan Giurleo discusses "Gentle, Yet Effective Marketing For Mental Health."

Among her suggestions are to avoid the overly slick and pushy marketing.

Instead, remember that the focus should always be on your client. Provide helpful and useful information and messages and you will find it easier to fill your appointment book.

Wednesday, May 23, 2012

The Value of Direct Mail

A recent article posted by the Huffington Post highlights the value of direct mail.

Direct mail is the method most consumers prefer for communication.

Though the cost per piece may be higher with direct mail, the return is normally greater, outweighing the associated costs.

For more reasons you need to implement direct mail, read the article here.

Thursday, March 8, 2012

E-mail Vs. Direct Mail

While both direct mail and e-mail marketing are effective sales tools, they are not interchangeable, and should be used differently to maximize results.

E-mail is most effective at communicating with current clients. Since you already have a relationship you can use this to notify them of special offers and move product.

To convert a prospect to a customer you have to build trust which is more difficult with e-mail since many people are conditioned to view e-mails from unknown companies as spam.

Direct mail marketing is more effective at converting prospects to customers. With direct mail, you have a better opportunity to tell your story and engage the prospect.

Know your prospect. If you are targeting middle aged professionals, this demographic is probably most open to direct mail solicitation. Younger prospects are probably best engaged through social media.

For more tips check out the complete aritcle from Chief Marketer.