Thursday, January 31, 2008

Interesting Statistic

According to a recent survey by International Communication Research, 73% of people prefer to receive marketing information by direct mail whereas only 18% prefer e-mail.

The key to a successful direct mail campaign is a quality, targeted list.

For more information see

Experian QAS

Wednesday, January 16, 2008

Growth In Direct Mail Expected to Continue

Direct mail was utilized more last year and is expected to continue to grow as marketers see the benefits of using this approach with the availability of more high quality data.

Many companies are increasing their direct marketing at the expense of online advertising.

Read the complete article at
Experian QAS