Social Networking vs. Direct Mail

Much has been written lately about social networking, and despite its growing popularity, direct mail remains an effective means to reaching your target audience.

In a recent survey conducted by Blue Point Venture Marketing over 50% of respondents said direct mail was still an effective tool for branding and awareness. Only 19% felt social networking was important to their marketing.

As has always been true, seasoned marketers do not rely on just one marketing component. A productive campaign involves a combination of various elements.

For more information read the artice here .