Tuesday, June 2, 2009

Test for Success

One of the greatest benefits of direct mail, which separates it from other forms of advertising, is its ability to be effectively tested. Multiple aspects of a direct mail campaign can and should be tested for maximum impact. You will get quantifiable results from each and every test, which can be further refined and tested again.

For more information, read this brief but helpful article from Business Management Daily so your next campaign will pass the test.