Friday, April 25, 2008

Direct Mail in an Electronic Age

Even in today's high tech environment, direct mail continues to be an effective way to market.

While many like the convenience of e-mail marketing, the results have not been encouraging. E-mail marketing is expensive and unreliable since many messages do not get past spam filters or they are identified by the reader as spam and simply ignored.

Direct mail is physical, it's impact is longer lasting and thus has a greater chance of generating interest. Do not abandon the successful marketing campaigns you have used in the past. Direct mail is also a very effective way to promote your presence on the web.

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