Mistakes and How to Fix Them

Although Brian Sacks wrote this article for National Mortgage Professional Magazine, the fundamentals apply to all industries and marketers. Read the whole article to avoid common mistakes.

Among the insights Brian shares are:

Don't think your campaign is a failure after only one mailing. Multiple impressions are imperative for success.

Hit the right target market. It is smarter to spend a little more money on a targeted list than sending to everyone and wasting money mailing to those who aren't qualified for your offer.

Make sure everything you do can be tracked and use this information to maximize your marketing dollar. Use a unique url and offer a free report which doubles as a sales tool. Don't forget to use deadlines, bonuses and calls to action.

To your success.

Make Your Envelope Matter

Don't overlook the importance of your envelope in your direct mail campaign.

A plain white # 10 size envelope could easily get lost with the recipients other mail and wind up in the waste paper basket.

Make your envelope stand out from the others. One proved method for this is through the use of teaser copy, a message printed on the outside of the envelope. This should provide motivation to open the envelope immediately and read your letter. Noting a "Free Offer" or "Special Bonus" or "Limited Time Offer," are common components of teaser copy.

You can also test different size envelopes, the use of color and windows.

For more detailed information regarding the best ways to use envelopes, read the whole article from Denver Marketing Examiner.