Make Your Envelope Matter

Don't overlook the importance of your envelope in your direct mail campaign.

A plain white # 10 size envelope could easily get lost with the recipients other mail and wind up in the waste paper basket.

Make your envelope stand out from the others. One proved method for this is through the use of teaser copy, a message printed on the outside of the envelope. This should provide motivation to open the envelope immediately and read your letter. Noting a "Free Offer" or "Special Bonus" or "Limited Time Offer," are common components of teaser copy.

You can also test different size envelopes, the use of color and windows.

For more detailed information regarding the best ways to use envelopes, read the whole article from Denver Marketing Examiner.

Test for Success

One of the greatest benefits of direct mail, which separates it from other forms of advertising, is its ability to be effectively tested. Multiple aspects of a direct mail campaign can and should be tested for maximum impact. You will get quantifiable results from each and every test, which can be further refined and tested again.

For more information, read this brief but helpful article from Business Management Daily so your next campaign will pass the test.

Non Direct Response Direct Mail

Normally when direct mail is used, it is to elicit a response. This usually involves a sales offer, or perhaps a survey.

However, according to Frank Defino Jr of Tukaiz, direct mail should be used to stay in touch with your customers. Without a specific call to action, the client is more at ease and this is conducive to building trust and a stronger relationship.

Read the whole article
here.

Use Direct Mail to Increase Web Traffic

Online marketers shouldn't overlook the benefit of direct mail in their marketing campaigns. Direct mail offers more opportunities to be creative and present a more accurate and compelling representation of your business.

You can easily track the effectiveness of the campaign through a custom url or subdomain.

Don't overlook the opportunity to drive more traffic to your website, and increase conversion rates, through direct mail.

Read the full report at:

Practical ECommerce

Marketing to Women 18-34

A recent study found most women 18-34 years old do not wish to be marketed by phone or text. Their preference is direct mail, with over 70% buying through a direct mail solicitation.

Read the full report at
Marketing Profs

Direct Mail Goes Green

According to The New York Times, because of the high return on investment marketers get from their direct mail campaigns, direct marketing won't be going away anytime soon. Instead, more marketers are going green, attempting to be more environmentally friendly with their campaigns.

In addition to using common sense solutions, like using a clean list to avoid sending duplicates, they offer other tips such as using water based ink and recycled materials as well as encouraging recipients to recycle their mail.

Another fact they cite is that every dollar spent on direct mail results in twelve dollars in sales.

For the complete article see:
The New York Times.

USPS.com now offers Direct Mail Assistance

The US Postal Service is now offering assistance for small business owners with regards to direct mail marketing. Now you can learn all about direct mail marketing and how to plan a campaign.

For more information, visit the


USPS.