Wednesday, May 18, 2011

More Tips for Improving Your Direct Mail

It is easy to forget that marketing is your communication with a prospect. You should remember that your direct mail should be treated as a personal conversation with the prospect. As such, it should be engaging, informative and interactive. All communications can be treated likewise and even your invoices can be used to recommend other products/services that may be valuable to your customer.

For more useful tips, see the whole article in Businessweek here.

Friday, May 13, 2011

Direct Mail Still Comes Out On Top

According to a recent study by Print Industries Market Information and Research Organization:
Direct mail accounts for 31% of all direct mail budgets.
Telemarketing comes in second at 29%.

Direct mail is facing competition from online marketing.
The problem with the various online marketing solutions, is results are harder to measure.

Read the full report here.