According to Ralph Coker, a small business counselor with SCORE, direct mail has many advantages over e-mail marketing.
The cost of direct mail averages about $1 per piece but yields a return of approximately $11.69 according to DMA statistics.
Whereas non-direct mail has a return of approximately $5.24.
Companies that have eliminated direct mail have experienced negative feedback from customers and 25% drop in orders.
Some other interesting findings:
85% of women aged 25-44 read the direct mail they receive
72% of all adults reply to "buy one get one free" offers
63% reply to other discount offers
For more information, read the article here .