A fundamental theory of marketing is, "the more you tell, the more you sell."
With this in mind, many marketers use a long sales letter. By doing so, they believe
they can present a compelling call to action to purchase their product.
However, don't underestimate the benefits of using postcards.
With their lower postage cost, postcards offer a cost effective way to reach your target audience.
Due to their nature, they will usually make an impression, whereas a letter
may or may not get opened and read.
They are great to use as a follow-up or last chance offer.
Consider incorporating postcard mailings in your next marketing campaign.
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