Friday, February 26, 2010

Social Networking vs. Direct Mail

Much has been written lately about social networking, and despite its growing popularity, direct mail remains an effective means to reaching your target audience.

In a recent survey conducted by Blue Point Venture Marketing over 50% of respondents said direct mail was still an effective tool for branding and awareness. Only 19% felt social networking was important to their marketing.

As has always been true, seasoned marketers do not rely on just one marketing component. A productive campaign involves a combination of various elements.

For more information read the artice here .

Tuesday, February 23, 2010

Marketing During Tough Times

When times are tough you may be inclined to cut back on your marketing.

However, according to Business West, the smart marketers continue to send their message. This is the time to differentiate yourself from the competition.

New marketing methods such as social networking can allow you to maintain your presence while keeping your costs down.

This is the time to re-evaluate your marketing campaigns and again focus on your target market.

For more tips read the article here .