Though it seems every time you blink you're hit with another email, text message or social media update, there is still room for direct mail. In fact direct mail is still an important and effective tool.
Whereas much of what arrives in your e-mail inbox is never read, (if it even gets past your spam filter), a letter sent by direct mail has a much better chance of being read and prompting action.
And, there are many ways you can use this letter. It's not just for generating sales, it can be used for educating customers, soliciting feedback, and distributing coupons, etc.
In his artice on bdaily, Grant Pettersson, shares many more ideas as to how and why direct mail can benefit your company. Click here to read the article.