With direct mail being the fastest growing advertising segment off-line, makers of printers are targeting direct marketing advertisers. With more marketers using personalized, targeted messages to their audience, there is a big market for high volume printing systems.
"Altogether, the U.S. direct-mail printing business is a $62.2 billion market that's expected to grow around 6%, or 7 billion pages a year, data from marketing consultants Winterberry Group and Universal McCann show."
New printers are coming to the market which will be able to do high volume, as well as offer more options for color printing, wide format and graphic printing.
As costs go down, these new products could enable more marketers to bring their production in-house.
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