Tuesday, May 5, 2009

Non Direct Response Direct Mail

Normally when direct mail is used, it is to elicit a response. This usually involves a sales offer, or perhaps a survey.

However, according to Frank Defino Jr of Tukaiz, direct mail should be used to stay in touch with your customers. Without a specific call to action, the client is more at ease and this is conducive to building trust and a stronger relationship.

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