Monday, December 5, 2011

Tips for Social Network Marketing

Social Media Marketing has grown exponentially over the past few years and has become an inexpensive and effective way to increase awareness and market your business.

Brafton News reported that at the SMX Social Media Marketing Conference,Kevin Scholl, the Social Media Marketing Manager of Red Roof Inn, outlined tips to use this medium more effectively.

Respond to feedback, both positive and negative in a timely fashion.

Create content yourself, and use content created from your customers. Solicit feedback and try to get an interactive conversation started.

Reward or at the very least acknowledge those who are contributors.

For more tips read the article at Brafton News.

Friday, June 10, 2011

Direct Mail on the Rise

According to a report by the Winterberry Group LLC, direct mail spending rose 3.1% last year and is projected to grow 5.8% this current year.

As the economy improves, advertisers are increasing their direct mail budgets.

There appears to be a shift in focus from online advertising back to direct mail. With the abundance of e-mails flooding a persons in box, prospects are apt to simply clean out their message center and delete these messages without giving them any consideration.

For more information, read the complete article from Northwestern University's Medill School here.

Wednesday, May 18, 2011

More Tips for Improving Your Direct Mail

It is easy to forget that marketing is your communication with a prospect. You should remember that your direct mail should be treated as a personal conversation with the prospect. As such, it should be engaging, informative and interactive. All communications can be treated likewise and even your invoices can be used to recommend other products/services that may be valuable to your customer.

For more useful tips, see the whole article in Businessweek here.

Friday, May 13, 2011

Direct Mail Still Comes Out On Top

According to a recent study by Print Industries Market Information and Research Organization:
Direct mail accounts for 31% of all direct mail budgets.
Telemarketing comes in second at 29%.

Direct mail is facing competition from online marketing.
The problem with the various online marketing solutions, is results are harder to measure.

Read the full report here.

Wednesday, January 19, 2011

Prospect's Desire for Direct Mail

According to a recent report by Onepost in the UK, nearly 80% of consumers prefer to continue receiving direct mail.

20% of those surveyed receive over 10 pieces per week.

They believe that messages targeted to them are valued by the prospects.

For more information read the report here.