Wednesday, October 28, 2009

Issues and Benefits of Standard vs First Class Mail

National Mortgage Professional Magazine has a very informative article that applies to all direct mail marketers. Not only do they discuss the benefits of standard vs. first class mail, they also tell how to estimate delivery, track results and plan staffing for mail drops.

Read the whole article here and increase your knowledge and results.

Thursday, October 1, 2009

Personalize Your Direct Mail

Research by Forrester Consulting reveals the benefit of personalized direct mail. According to their data 74% believe personalized, relevant material could be beneficial.

Additionally, over 60% still read off-line material even if they are heavy internet users.

Read the whole article here.