Wednesday, May 21, 2014

CEU Requirements for NYS Social Workers

New York Gov. Cuomo is expected to sign into law a bill requiring continuing education for Social Workers in New York state.  This would take effect on Jan. 1, 2015.

Click here to read a statement from NASW-NY regarding this policy change.

Friday, May 16, 2014

Response Rates

A common question we get is, "What kind of response rates can we expect?"

Obviously, a number of factors come into play.  These would include: the product (program and presenters); the offer; timing with respect to other available programs.

With consideration to the above, a professional quality, targeted mail campaign can normally expect a .8-1% response.

Click here to read a great article by Taylor Clark, which discusses realistic expectations with respect to response rates for educational programs.

Please feel free to share your response rates with us.

Thursday, May 15, 2014

Marketing: Truth or Fiction?

There are a lot of misconceptions regarding marketing. 

Jason Moreau at Amsterdam Printing has exposed 5 common myths in marketing.

Click here to read this insightful article which discusses direct mail, e-mail, google and advertising.