Monday, December 2, 2013

National Postal Forum

Keep informed of the latest developments with respect to mailing and marketing.

The National Postal Forum has been announced for March 16-19 in Washington DC.

Details here


Tuesday, October 15, 2013

Multi-Channel Marketing

Click here to read a great article by Megan Marrs which discusses multi, or cross channel marketing.

Megan talks about integrating your website, direct mail, e-mail, catalogs, retail stores, etc. into a cohesive campaign.  A unified strategy is more effective in conveying your message and getting the desired response.

An interesting statistic from this article is that, "multi channel customers spend three to four times more than single-channel customers."

It is worthwhile to read the entire article to learn some strategies for utilizing multi-channel marketing in your campaign and the benefits of doing so.

Monday, August 19, 2013

Direct Mail vs.E-mail Marketing

Click here to read an article in the Huffington Post which does a great job discussing the merits of direct mail vs. e-mail.

Many of our own experiences with e-mail marketing were backed up by the data in this article.

Only approximately 20% of postal addresses can be matched with e-mail addresses, so if you rely on e-mail exclusively, you're not reaching 80% of the market.  Those messages that get by the spam filters are quickly forgotten or lost amid new messages.  If seniors are in your target market, you're in trouble as only approximately 45% of seniors are online.

Check out the entire article  here  for more insights.

Thursday, June 13, 2013

Basic Reminders

This article by Barbara Morris, reminds us of the effectiveness of direct mail, especially when targeting certain segments of the population such as senior citizens.

Direct mail can still deliver great results if you remember a few basics:
Personalize your message
Engage your prospect
Offer bonuses and incentives

The website has some other useful articles that may be of help in marketing your practice.

Monday, January 28, 2013

Tips for E-mail Marketing

Although our focus here is normally on direct mail, many of our clients are using e-mail marketing as a tool in their marketing mix.  It is critical to the sucess of your campaign to craft an effective e-mail message.

Click here to check out this helpful article from the Financial Brand for useful tips to help create impactful e-mail messages.