Monday, February 11, 2008

Direct Mail Tips for Marketing on a Budget

Fortune Small Business recommends direct mail for a cost effective marketing campaign for a company on a budget.

For best results be sure to:
- Personalize the mailpiece
- Provide data to back up your claims
- Include testimonials
- Use risk reversal
- Early action discount
- Test mail before a larger rollout

To read the complete article check out :

Fortune Small Business at CNN Money

Monday, February 4, 2008

Add Direct Mail to Your Mix for Maximum Results

To get the maximum response from your marketing campaign, combine traditional direct mail to new marketing channels.

According to the DMA, 39% of respondents believe combining new marketing methods with direct mail is very effective, compared with only 34% who preferred the combination of e-mail with telemarketing.

For the complete article check out

Experian QAS.