This article by Barbara Morris, reminds us of the effectiveness of direct mail, especially when targeting certain segments of the population such as senior citizens.
Direct mail can still deliver great results if you remember a few basics:
Personalize your message
Engage your prospect
Offer bonuses and incentives
The lifehealthpro.com website has some other useful articles that may be of help in marketing your practice.
Thursday, June 13, 2013
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