Monday, June 23, 2014

What is DMARC?

DMARC stands for Domain based Message Authentication, Reporting and Conformance.

DMARC is of consequence to both senders and receivers of e-mails.  So if e-mail marketing is part of your campaign, it is important for you to learn how DMARC will impact you.

Click here for Sophia Jacobson's article which clearly explains all you need to know about DMARC.

Thursday, June 5, 2014

Reduce Costs on Your Next Mailing

For many marketers, a simple letter or postcard just isn't going to cut it.
Often times, depending upon the product, or offer, your creativity can be handsomely rewarded.

However, if you are going to get creative, it is important to focus on the costs.   This article, by Laura Jahn at American News Report, has some helpful hints to reduce costs production and mailing costs which could benefit your bottom line.