Looking back at , The 2014 Essential Guide Direct Mail Marketing, from Direct Marketing News, revealed some interesting statistics:
- response rate for direct mail is 4.4%, vs. the response rate for e-mail of 0.12%
- 79% of consumers act immediately with direct mail, vs. 45% who act immediately with e-mail
- 40% of consumers reported trying a new business after receiving direct mail
- 70% of consumers renewed their relationship with a company they had stopped doing business with after receiving direct mail.
- direct mail is 10-30 times more effective than e-mail
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