Response Rates

A common question we get is, "What kind of response rates can we expect?"

Obviously, a number of factors come into play.  These would include: the product (program and presenters); the offer; timing with respect to other available programs.

With consideration to the above, a professional quality, targeted mail campaign can normally expect a .8-1% response.

Click here to read a great article by Taylor Clark, which discusses realistic expectations with respect to response rates for educational programs.

Please feel free to share your response rates with us.