Wednesday, May 18, 2011

More Tips for Improving Your Direct Mail

It is easy to forget that marketing is your communication with a prospect. You should remember that your direct mail should be treated as a personal conversation with the prospect. As such, it should be engaging, informative and interactive. All communications can be treated likewise and even your invoices can be used to recommend other products/services that may be valuable to your customer.

For more useful tips, see the whole article in Businessweek here.

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