Fortune Small Business recommends direct mail for a cost effective marketing campaign for a company on a budget.
For best results be sure to:
- Personalize the mailpiece
- Provide data to back up your claims
- Include testimonials
- Use risk reversal
- Early action discount
- Test mail before a larger rollout
To read the complete article check out :
Fortune Small Business at CNN Money
Monday, February 11, 2008
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