If you're not targeting your prospects you are wasting resources and severely limiting your chances of success.
This article tells how one company got zero responses mailing to everyone in their area.
When they focused on their "dream" clients, larger companies that would generate bigger sales, they were able to get the biggest sale in the history of their company.
The key to their success was:
Proper Targeting + Creative Marketing + Follow-up = Success
Read the complete article at
American Chronicle.
Wednesday, November 21, 2007
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