With the increase in on-line marketing and other marketing channels, such as tv/radio/print, competing for your advertising dollars, the effectiveness of direct mail is often questioned.
However, mailing to a targeted mailing list has consistently proven to be one of the most cost effective marketing tools available. By increasing the quantity of pieces you mail, your per piece production costs will drop and you will likely qualify for bulk mailing discounts. This will help you realize greater savings while reaching more prospects.
Through direct mail you can also deliver a large amount of information and guide the reader through the order process.
If you are able to combine a telemarketing follow-up you can expect to achieve an even greater response rate.
For more information see
PR-GB
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