Although Brian Sacks wrote this article for National Mortgage Professional Magazine, the fundamentals apply to all industries and marketers. Read the whole article to avoid common mistakes.
Among the insights Brian shares are:
Don't think your campaign is a failure after only one mailing. Multiple impressions are imperative for success.
Hit the right target market. It is smarter to spend a little more money on a targeted list than sending to everyone and wasting money mailing to those who aren't qualified for your offer.
Make sure everything you do can be tracked and use this information to maximize your marketing dollar. Use a unique url and offer a free report which doubles as a sales tool. Don't forget to use deadlines, bonuses and calls to action.
To your success.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment