Online marketers shouldn't overlook the benefit of direct mail in their marketing campaigns. Direct mail offers more opportunities to be creative and present a more accurate and compelling representation of your business.
You can easily track the effectiveness of the campaign through a custom url or subdomain.
Don't overlook the opportunity to drive more traffic to your website, and increase conversion rates, through direct mail.
Read the full report at:
Practical ECommerce
Tuesday, March 3, 2009
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