Some Statistics on Direct Mail

Looking back at , The 2014 Essential Guide Direct Mail Marketing, from Direct Marketing News, revealed some interesting statistics:

- response rate for direct mail is 4.4%, vs.  the response rate for e-mail of 0.12%

- 79% of consumers act immediately with direct mail, vs. 45% who act immediately with e-mail

- 40% of consumers reported trying a new business after receiving direct mail

- 70% of consumers renewed their relationship with a company they had stopped doing business with after receiving direct mail.

- direct mail is 10-30 times more effective than e-mail

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