Don't overlook the importance of your envelope in your direct mail campaign.
A plain white # 10 size envelope could easily get lost with the recipients other mail and wind up in the waste paper basket.
Make your envelope stand out from the others. One proved method for this is through the use of teaser copy, a message printed on the outside of the envelope. This should provide motivation to open the envelope immediately and read your letter. Noting a "Free Offer" or "Special Bonus" or "Limited Time Offer," are common components of teaser copy.
You can also test different size envelopes, the use of color and windows.
For more detailed information regarding the best ways to use envelopes, read the whole article from Denver Marketing Examiner.
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