Direct mail is not dead. In fact, it is still a cost effective method for marketers. While many are eschewing direct mail for the convenience and accessibility of online marketing, successful marketers know that there are many advantages to direct mail that give it an advantage over online marketing.
Click here to read the article by Elaine Love that outlines some of the basics such as how selecting the right list and crafting an effective letter can work for you.
Tuesday, December 4, 2012
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