Wednesday, May 21, 2014
CEU Requirements for NYS Social Workers
New York Gov. Cuomo is expected to sign into law a bill requiring continuing education for Social Workers in New York state. This would take effect on Jan. 1, 2015.
Click here to read a statement from NASW-NY regarding this policy change.
Friday, May 16, 2014
Response Rates
A common question we get is, "What kind of response rates can we expect?"
Obviously, a number of factors come into play. These would include: the product (program and presenters); the offer; timing with respect to other available programs.
With consideration to the above, a professional quality, targeted mail campaign can normally expect a .8-1% response.
Click here to read a great article by Taylor Clark, which discusses realistic expectations with respect to response rates for educational programs.
Please feel free to share your response rates with us.
Obviously, a number of factors come into play. These would include: the product (program and presenters); the offer; timing with respect to other available programs.
With consideration to the above, a professional quality, targeted mail campaign can normally expect a .8-1% response.
Click here to read a great article by Taylor Clark, which discusses realistic expectations with respect to response rates for educational programs.
Please feel free to share your response rates with us.
Thursday, May 15, 2014
Marketing: Truth or Fiction?
There are a lot of misconceptions regarding marketing.
Jason Moreau at Amsterdam Printing has exposed 5 common myths in marketing.
Click here to read this insightful article which discusses direct mail, e-mail, google and advertising.
Jason Moreau at Amsterdam Printing has exposed 5 common myths in marketing.
Click here to read this insightful article which discusses direct mail, e-mail, google and advertising.
Monday, December 2, 2013
National Postal Forum
Keep informed of the latest developments with respect to mailing and marketing.
The National Postal Forum has been announced for March 16-19 in Washington DC.
Details here
.
The National Postal Forum has been announced for March 16-19 in Washington DC.
Details here
.
Tuesday, October 15, 2013
Multi-Channel Marketing
Click here to read a great article by Megan Marrs which discusses multi, or cross channel marketing.
Megan talks about integrating your website, direct mail, e-mail, catalogs, retail stores, etc. into a cohesive campaign. A unified strategy is more effective in conveying your message and getting the desired response.
An interesting statistic from this article is that, "multi channel customers spend three to four times more than single-channel customers."
It is worthwhile to read the entire article to learn some strategies for utilizing multi-channel marketing in your campaign and the benefits of doing so.
Megan talks about integrating your website, direct mail, e-mail, catalogs, retail stores, etc. into a cohesive campaign. A unified strategy is more effective in conveying your message and getting the desired response.
An interesting statistic from this article is that, "multi channel customers spend three to four times more than single-channel customers."
It is worthwhile to read the entire article to learn some strategies for utilizing multi-channel marketing in your campaign and the benefits of doing so.
Monday, August 19, 2013
Direct Mail vs.E-mail Marketing
Click here to read an article in the Huffington Post which does a great job discussing the merits of direct mail vs. e-mail.
Many of our own experiences with e-mail marketing were backed up by the data in this article.
Only approximately 20% of postal addresses can be matched with e-mail addresses, so if you rely on e-mail exclusively, you're not reaching 80% of the market. Those messages that get by the spam filters are quickly forgotten or lost amid new messages. If seniors are in your target market, you're in trouble as only approximately 45% of seniors are online.
Check out the entire article here for more insights.
Many of our own experiences with e-mail marketing were backed up by the data in this article.
Only approximately 20% of postal addresses can be matched with e-mail addresses, so if you rely on e-mail exclusively, you're not reaching 80% of the market. Those messages that get by the spam filters are quickly forgotten or lost amid new messages. If seniors are in your target market, you're in trouble as only approximately 45% of seniors are online.
Check out the entire article here for more insights.
Thursday, June 13, 2013
Basic Reminders
This article by Barbara Morris, reminds us of the effectiveness of direct mail, especially when targeting certain segments of the population such as senior citizens.
Direct mail can still deliver great results if you remember a few basics:
Personalize your message
Engage your prospect
Offer bonuses and incentives
The lifehealthpro.com website has some other useful articles that may be of help in marketing your practice.
Direct mail can still deliver great results if you remember a few basics:
Personalize your message
Engage your prospect
Offer bonuses and incentives
The lifehealthpro.com website has some other useful articles that may be of help in marketing your practice.
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