It's Not Just What's Inside That Counts

Granted there are many factors critical to the success of your campaign.

However, the first step is to get the envelope opened.

This article by Ben Lobel details how it all begins with the envelope and the choice of the right envelope can significantly impact the likelihood of getting your message across.  An oversized or colored envelope may increase the chance to be opened than a standard envelope.

Remember that an oversized envelope may have higher postage costs, so check with your post office.

The author discusses different types of envelopes and seals which could be the difference in your next mail campaign.

What is DMARC?

DMARC stands for Domain based Message Authentication, Reporting and Conformance.

DMARC is of consequence to both senders and receivers of e-mails.  So if e-mail marketing is part of your campaign, it is important for you to learn how DMARC will impact you.

Click here for Sophia Jacobson's article which clearly explains all you need to know about DMARC.

Reduce Costs on Your Next Mailing

For many marketers, a simple letter or postcard just isn't going to cut it.
Often times, depending upon the product, or offer, your creativity can be handsomely rewarded.

However, if you are going to get creative, it is important to focus on the costs.   This article, by Laura Jahn at American News Report, has some helpful hints to reduce costs production and mailing costs which could benefit your bottom line.

CEU Requirements for NYS Social Workers

New York Gov. Cuomo is expected to sign into law a bill requiring continuing education for Social Workers in New York state.  This would take effect on Jan. 1, 2015.

Click here to read a statement from NASW-NY regarding this policy change.

Response Rates

A common question we get is, "What kind of response rates can we expect?"

Obviously, a number of factors come into play.  These would include: the product (program and presenters); the offer; timing with respect to other available programs.

With consideration to the above, a professional quality, targeted mail campaign can normally expect a .8-1% response.

Click here to read a great article by Taylor Clark, which discusses realistic expectations with respect to response rates for educational programs.

Please feel free to share your response rates with us.

Marketing: Truth or Fiction?

There are a lot of misconceptions regarding marketing. 

Jason Moreau at Amsterdam Printing has exposed 5 common myths in marketing.

Click here to read this insightful article which discusses direct mail, e-mail, google and advertising. 

National Postal Forum

Keep informed of the latest developments with respect to mailing and marketing.

The National Postal Forum has been announced for March 16-19 in Washington DC.

Details here

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