Use Direct Mail to Increase Web Traffic

Online marketers shouldn't overlook the benefit of direct mail in their marketing campaigns. Direct mail offers more opportunities to be creative and present a more accurate and compelling representation of your business.

You can easily track the effectiveness of the campaign through a custom url or subdomain.

Don't overlook the opportunity to drive more traffic to your website, and increase conversion rates, through direct mail.

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Practical ECommerce

Marketing to Women 18-34

A recent study found most women 18-34 years old do not wish to be marketed by phone or text. Their preference is direct mail, with over 70% buying through a direct mail solicitation.

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Marketing Profs

Direct Mail Goes Green

According to The New York Times, because of the high return on investment marketers get from their direct mail campaigns, direct marketing won't be going away anytime soon. Instead, more marketers are going green, attempting to be more environmentally friendly with their campaigns.

In addition to using common sense solutions, like using a clean list to avoid sending duplicates, they offer other tips such as using water based ink and recycled materials as well as encouraging recipients to recycle their mail.

Another fact they cite is that every dollar spent on direct mail results in twelve dollars in sales.

For the complete article see:
The New York Times.

USPS.com now offers Direct Mail Assistance

The US Postal Service is now offering assistance for small business owners with regards to direct mail marketing. Now you can learn all about direct mail marketing and how to plan a campaign.

For more information, visit the


USPS.

Direct Mail in an Electronic Age

Even in today's high tech environment, direct mail continues to be an effective way to market.

While many like the convenience of e-mail marketing, the results have not been encouraging. E-mail marketing is expensive and unreliable since many messages do not get past spam filters or they are identified by the reader as spam and simply ignored.

Direct mail is physical, it's impact is longer lasting and thus has a greater chance of generating interest. Do not abandon the successful marketing campaigns you have used in the past. Direct mail is also a very effective way to promote your presence on the web.

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PR-INSIDE

Direct Mail Tips for Marketing on a Budget

Fortune Small Business recommends direct mail for a cost effective marketing campaign for a company on a budget.

For best results be sure to:
- Personalize the mailpiece
- Provide data to back up your claims
- Include testimonials
- Use risk reversal
- Early action discount
- Test mail before a larger rollout


To read the complete article check out :


Fortune Small Business at CNN Money

Add Direct Mail to Your Mix for Maximum Results

To get the maximum response from your marketing campaign, combine traditional direct mail to new marketing channels.

According to the DMA, 39% of respondents believe combining new marketing methods with direct mail is very effective, compared with only 34% who preferred the combination of e-mail with telemarketing.

For the complete article check out


Experian QAS.